Vermont Vinyl looks out for the Consumer!


"Getting Ripped Off by Contractors!"

Vermont Vinyl publishes Consumer Awareness Report Titled:
"7 Secrets to Successfully and Beautifully Remodeling Your Home"

If you are like most people, you have seen the horror stories on Dateline, 20/20, consumer protection shows and in the local newspaper. You know about the scams and other deceptions used by independents and contractors.

Anybody can ask for the price, but do you know the right questions to ask regardless of the price?

The fact is most homeowners are not prepared enough to interview prospective contractors for their remodeling projects. This report was written so that the homeowner will have the proper "tools" for interviewing and selecting a contractor. This report will inform consumers about the biggest scams used to pressure homeowners, the biggest misconceptions about home improvements and how to choose the right contractor for their project. It will help them weed out the "Bad Apples" from the "Good Apples". When the project is completed, they will feel like they got the most value per dollar for their hard-earned money. Consumers will enjoy the satisfaction that comes from making an informed and educated decision.

We know that this report has helped at least 1 person and therefore it was a great use of our time and resources.

7 Little Known "Secrets" to Successfully and Beautifully Remodeling Your Home

Dear Friend

My name is Ron McTaggart, and I am the owner of Vermont Vinyl. We are located in W. Brattleboro, Vermont and are the area's family run window and siding business and have been so for over 40 years.

The reason I am offering this report is to inform you about the tactics being used by unscrupulous and dishonest contractors. This problem is so widespread I feel every consumer should read this report before making a home improvement purchase!

By the Time You're Done Reading This Report, You'll Discover:

  1. The Biggest Misconceptions about home improvement construction.

  2. The Biggest Scams used to pressure homeowners into buying and how to avoid them.

  3. How to choose The Right Contractor for your project.

And much, much more!

Have You Ever Been Frustrated or Aggravated Trying To Figure Out Who You Can Trust to Remodel Your Home?

How can you be assured that when you spend your hard-earned money you'll get exactly what you paid for?

If you are frustrated, you're not alone.

Haven't we all heard the "nightmare stories" of the high pressure sales people, botched jobs, scam artists, fly-by-nighters, unfinished jobs, and a general lack of professionalism.

Pretty scary stuff!

Let's face it, the bad apples of the industry have really made it hard for the consumer to figure out the "good guys" from the "bad guys."

You can't pick up a paper or watch TV without seeing another story about someone who had a terrible experience with his or her remodeling project.


It's 6:30pm. You walk in the door. Another work day is complete and you're looking forward to dinner and some TV with your family. Your spouse greets you, and you two talk about how each other's day went. Oh my! You almost forgot that tonight is the night the "siding guy" is coming over to give you an estimate. It almost slipped your mind that you agreed to have him over when the telemarketer called during dinner last week.

When he arrives, almost a half an hour late, he starts his "pitch." A special sale, promotion deal. Whatever, you've heard it all before. Two hours later, he finally gives you the price and ...

WOW! Did he say twenty-five thousand dollars!?! Yep, you heard him right. This guy wants twenty-five grand. Unbelievable! Wait a minute, now he is saying he "thinks he can do a little better." Time to ask the guy to leave.

Now it's getting late. You've missed your favorite TV show, and you have to get up early for work. Forty-five minutes later and this guy still won't leave. He has dropped the price three times, and it looks like he is going to do it again. Yes, here it is, "the bargain of the century" and eighteen thousand dollars. Give me a break!

The only thing worse than this guy is the guy who came over last week.

The last guy drove up in an old beat-up work truck with garbage and crushed beer cans in the back window. The dirt and mud on his shoes tracked all through the house. Also, he was wearing a shirt that he hadn't changed for the last seven days that said "!*#! Happens."" His offer was about sixty-five hundred dollars. Pulling out a card that said "Bubba's Home Improvement," he scribbled the estimate down. He never showed you any samples of product, no before and after pictures, no customer referrals, and no proof of a license or insurance. Then he said that we would have to pay three thousand dollars up front for "supplies" and he will "probably" be back to start in a few weeks.


You could smell that rip-off artist a mile away. He low-balled the price just to try to sucker you in. He's probably looking for cash so he can high tail it out of town with your hard-earned money. I wonder how many people he has taken advantage of?

There must be a better way to get the quality remodeling job that I want?

There is! That is way I am supplying this report.

Secret #1 - Avoid the Two Biggest Misconceptions About Remodeling

  1. Misconception number one: Don't just believe what the contractor tells you, make him show you! This is a common and costly mistake. Many contractors tell you they are members of an organization, but they have no proof of it. If they have no proof, you need to investigate the company further. Don't ever make a decision just based on the contractor's here say.

  2. Misconception number two: Going with the lowest price saves you money. No, not necessarily! Everyone tends to look for the lowest price. On a low estimate, you must ask yourself "what is being left out" or what shortcut is being taken. Everyone wants three things whenever they are making a purchase: Low Prices, the Best Quality, and the Best Service. It's impossible to get all three, hence the old adage "you get what you pay for." You must ask yourself "which of the three am I willing to give up?" Let me explain...

Peter and Silva worked hard their entire lives to pay for their home and retire completely. They decided a few months back to remodel their raised ranch with new vinyl siding. Their idea was to beautify their home and to make it maintenance free so that they wouldn't have to deal with the routine hassle of exterior painting, especially on the trim.

Sylvia decided to call a few local remodelers for estimates. She looked through the yellow pages for the contractor's phone numbers whom she thought were reputable. She was also looking for someone to educate and walk her through the process of a vinyl siding project.

She was a little disappointed when the first contractor she called arrived two days later then scheduled. She had expected someone very professional, given the fact that his company's name was relatively well known and had completed a lot of homes through out the area. He showed up wearing worn out jeans, work boots, and a T-shirt. He didn't provide her with any license numbers, copies of insurance, or literature about the products. He was using warranty information, before and after pictures, and a customer referral. He basically described to her the work that would be done to her house, and when it came time to measure the house for an estimate, he "eye-balled" the house and gave her a figure that he wrote on the back of his business card.

Undoubtedly, he had the lowest bid.

Although they wanted a good price, they didn't feel comfortable with the first contractor's estimate. They then called ACME Remodeling, another seemingly reputable local contractor, for a second estimate. Much to their surprise, ACME set up an estimate time to meet with them and made sure the time fit into Sylvia and Peter's schedule. A representative arrived promptly at the set time, professionally attired. Before he even started the discussion about the project, he provided them with a complete presentation about the company and his history including; license numbers, insurance certificates, award certificates and customer referrals. He then proceeded to educate them with information about the materials and what the installation process involved. He showed them all the decorative options available for their house and provided them with samples of the products, a swatch of all the colors available. He then asked Sylvia and Peter to join him outside the house while he took all the measurements so that he could walk them through the project and describe in detail the installation process.

Once in the house again, he sat down and detailed the complete project including materials and time frames. He explained the manufacturers and contractors warrantees on the material and labor. They were given an estimate that was good for two years that included a discount if they wanted to do the job sooner. They seemed satisfied with the entire scope of the project. As they considered what to do, her mind flashed back to the last company that had been there. This company had given them an estimate for twenty thousand and told them that"if we can do business tonight, we can save you ten thousand dollars!" The other estimates they had received were ninety-two hundred, fifty-five hundred, and seventy-five hundred dollars. After considering all the information and the value they were getting from ACME, they decided to do business with them. Sylvia remembered that some companies offer incentives for purchasing on the first visit. She understood that this offer is designed to save time and money, but she would have never purchased on the first visit if ACME did not earn her trust and make her comfortable with her purchasing decision.

Looking back on the program they were happy that they spent the effort to research their project and talk to different companies. They felt that they made the most educated decision with the contractor they selected.

Like anything else, you can't get something for nothing. Be careful of choosing your contractor based upon the lowest price. The price you see offered may not be for the services you want performed. Before you accept a low price, you should consider the level of services involved, the type of company you're choosing, the project's design and the project's specifications. Though price is always a consideration, you should be more concerned with value.

Try to get the best contractor you can find and the highest quality work for your money.

Secret #2- Don't Fall For the Common Scams

The most common ploy disputable contractors use to pressure folks into signing a contract is the model home discount. This is an old "tin man" (aluminum siding) sales story that promises you a steep discount for signing a contract right then.

The scam centers in the need to use your home as a model to advertise their services in the neighborhood to get more jobs. If you allow them to use your home as a "show home" for advertising purposes, they'll rebate several thousands of dollars to you. The only catch is that you must sign now! This trick is as old as they come, yet it still nets hundreds and hundreds of people!

If a contractor is offering some "special" deal, ask them to legitimize what they are offering. For example, if it is an advertising promotion they are offering, ask them for documentation of samples of flyers or literature that they are intending to mail or hand deliver.

Secret #3 -Beware of the "Door to Door" Handyman

These people may not be contractors at all. Never allow them into your home until you have checked them out thoroughly! This can't be stressed enough! You have seen or heard the stories many times on the nightly news and news shows about two men claiming to be contractors entering homes. One took the homeowner on a pretend sales call or inspection while the other guy was going through purses and other belongings.

If they happen to be a real company, often times these companies will do a sloppy job (if they even do the job at all.) Some start the job and never finish. Others are just looking to get a sizable down payment and run off with your hard-earned money. It can be so frustrating trying to chase after these guys, getting them to come back and finish the job or clean up a messy work site.

What's worse? Often their work is so inferior, you may need to hire somebody else, at an additional expense to you, to come and fix up all the screw-ups!

Remember that you can't get something for nothing! If someone gives you a "honey of a price" that seems too good to be true, it probably is!

Secret #4 - How to Choose the Right Contractor

11 Questions to ask a contractor BEFORE you invite them out to your home.

  1. Are you licensed? In Vermont and New Hampshire, contractors must have a license "Doing Business As'' in order to legally use their business name or be incorporated or an LLC. Massachusetts requires contractors to be licensed as a "Home Improvement Contractor." Contractors who do want to go that extra step to get the licenses may not go that extra step in doing your job either.

  2. Do you carry general liability insurance? Make sure your contractor carries general liability insurance. This type of insurance protects your property in case of damage caused by the contractor and/or repairing any damage that occurs.

  3. Do you carry workman's compensation insurance? Make sure your contractor has workman's compensation insurance. It protects you from liability if a worker is injured on your property. Be aware that if your contractor doesn't carry the coverage, you may be liable for any injuries suffered by any of the contractors employees on your property. Some contractors will tell you that your homeowners insurance will cover them against injury. Do not believe that lie. Most policies specifically exclude coverage for injuries to hired contractors. If the contractor does carry workman's compensation insurance ask them to show you a copy of their policy.

  4. Are you a member of the Home Builders Better Business bureau or any other building group? It's always a good idea to consider hiring a contractor that belongs to at least one of them. Here's why: In most cases these associations attract only conscientious contractors interested in improving the industry and weeding out unprofessional builders and remodelers. Secondly, in order to become a member, these associations investigate a contractor's background and references. Third, all members must sign a written code of ethics and pledge to professionalism. Most members take this pledge very seriously.

  5. Will you pull the required permits? Make sure your contractor pulls all the required permits. This is very important. When a contractor pulls the required permits, you know things will be done to "code." Also, many homeowners' insurance policies require pulling a permit on any major remodeling to keep the home properly covered. Not all contractors will do this. Many prefer not to pull permits because of the time involved and the "hassle" with the inspectors. Some contractors may ask you to get the permits. This could be a warning sign that they aren't able to pull the permits because they are unlicensed, or the work is outside their license. A reputable contractor will pull a permit on every job where a permit is required.

  6. Do you guarantee your work? Your contractor should guarantee their work. I've always felt that if you can't guarantee it, don't build it. I believe every job should be backed with a workmanship warranty. Many contractors will not guarantee their work. Some may provide you with a one or two year workmanship warranty. Most faulty workmanship will be easily detected within this one or two year period. If a contractor won't guarantee it, don't buy it.

  7. Will you provide me with written references? Your contractor should gladly provide you with references. You should look for a well-established contractor who can give you several customer references - usually previous customers from the last six months to a year. Make sure the company has a physical presence. This gives you a place where you know you can find them and indicates they are financially sound and won't be declaring bankruptcy in the middle of your project.

  8. Who will be in charge of the job? Make sure the contractor or his job supervisor is on the job whenever work is being performed. The former party must be intimately familiar with every aspect of your project. If you won't be home during construction and must leave the house unlocked or leave a key with the contractor, you must feel comfortable. You can't be worried about what is going on when you are not there.

  9. What percentage of your business is repeat or referral business? When a significant source of a contractor's business is derived from repeat or referral business, it usually indicates that their clients are pleased with the work they've received.

  10. How many projects like mine have you completed in the last year? Your contractor should be experienced in the type of remodeling project you want done, not just "contracting experience." For example, a contractor who mainly does framing and carpentry does not work with siding week to week.

  11. How do you handle your clean up? A clean work site is fundamental to a smooth remodeling project. Your contractor should clean up any debris at the end of each day and dispose of any rubbish at the conclusion of the work. Your home should be "broom swept."

Secret #5 - The Biggest Mistake Homeowners Make and How YOU can Avoid It!

Far and away the number one mistake most homeowners make costing them a fortune is, they do NOT choose a professional contractor to work on their home. Well, how do you know if you REALLY are dealing with a professional?

Here's what to do:

After you ask for and receive client references... Don't just drive by!!!! You can never learn too much about the person who you are considering accepting. Take a few minutes to inspect these jobs. It will be worth it! Ask for information on the time needed to complete these jobs and if the jobs were completed on budget. You can even ask the contractor to put you in touch with the referenced customer to talk to them about the work completed.

Secret #6 - How to Tell if your Remodeling Project Will Run Smooth, BEFORE You sign the Contract!

  1. Good Communication - If you can talk with each other, you can work out any details that come up.

  2. • When you call can you get a hold of someone?
    • Does he return a call promptly?
    • Does he listen to you?
    • Does he answer all your questions and concerns thoroughly?

    Nothing is more important than feeling like your contractor understands your needs and concerns. If your contractor is so busy that he can not return your calls promptly, maybe it is time to look for a new contractor. When you are in a discussion, does the contractor really listen to you? I mean really listen to you. This is vital.

  3. Comfort - If you feel comfortable with your contractor, the chances are good your project will run smoothly. Think about it. You've just invited a stranger into your house. Do you find this person nice? Considerate? Personable? A listener? Was he polite and courteous? Or did he make you feel that he wasn't interested? You will be working with this person for a matter of days, weeks, or months depending upon the project you need completed. Can you stand to have this person around?

  4. Trustworthy - If you feel your contractor is trustworthy, the likelihood of a successful project is good. Check his references. Keep in mind that if your project will entail entrance into your home and you won't be home during the day, the keys of your castle will be given to your contractor. Can you trust him or her? Listen to your conscience.

  5. Completion - Will your contractor give you a reasonable estimate for how long the project will take to complete? A good contractor will do this. Remember that you want to hire a good contractor, not a roommate! nothing is more frustrating and irritating than a remodeling job that drags on and on.

  6. Written Contract - I can't tell you how many contractors I have seen look at rather complex jobs, pick a price out of thin air, scribble the figure only on the back of their business card, and give the card to the homeowner. Show contractors who do this the door! You want a detailed, written contract that shows what is included: exact materials, brand names, and cost. It is one thing to be informal with an estimate, it is quite another to try and do business without a formal contract.

  7. Details - Work out the little details before work begins. Talk about things like:

  8. • Where the dumpster goes, or where the debris pile will be created?
    • When will the project begin?
    • Who can you contact at the office with questions?

  9. Appearance - If your contractor has a neat appearance, this is a very good sign of things to come. This may sound silly, but it is not. He doesn't have to show up in a coat and tie, but neatness does count.

  10. Is he clean? Is his vehicle presentable, or falling apart? If his appearance is neat, chances are good he will keep your job and home neat too.

  11. Down Payment - If the contractor asks for a big chunk of money up front, this could be a tip-off that they are not in good financial shape and you could be in for a rocky experience. A fair down payment should not exceed one third, unless custom ordered items are needed in the beginning stage of construction. As the work progresses, you should expect to pay out additional funds to match the prescribed, complete stages.

  12. Change Orders - With remodeling, there is always the chances that you may want or need to change a material or contract item. Ask how these are handled. They should be written on a separate document showing in detail what is being changed and how much it will cost. This should be done before the change is affected and signed by both the contractor and the homeowner.

  13. Good communication is the key to determining how the rest of the project will go. If you can talk with each other, you can work out any details that might come up.

Secret #7 - Plan Your Project

This is really the greatest secret of all! Plan your project with a qualified remodeling expert!

Most people spend more time planning a one-week vacation than they do a major remodel to their home. If you are considering a remodel in the near future, sitting down and talking with a professional remodeling expert who can answer all of your questions is the best advise I know.

Someone can help you through the "maze" of planning a remodeling job.

Someone who will listen to your every concern. Someone who subscribes to the principals and "secrets" described above.

As you might have guessed, this is the only way we work here at Vermont Vinyl!

Initially, we provide a FREE, NO OBLIGATION, interview to find out what your concerns are, and determine if we can be of help to you and your family.

Hopefully, we can show you, as we have thousands of others, how to make your home absolutely gorgeous, something really to be proud of!

Sounds good, doesn't it?

If all this makes sense, and you are curious about our approach to remodeling, please give us a call. We'll be happy to answer all of your questions for free.

Well, you are now properly prepared to solicit estimates for your home improvement project. Do you feel wiser? I hope so. At Vermont Vinyl, we feel it is important for you to be comfortable with your contractor. So if you should ever need siding, windows or exterior doors please consider allowing us to educate you on your project and provide you with a competitive estimate.

Remember that when Vermont Vinyl visits your home, we are not going to use high-pressure sales tactics. It is simply a chance for you to meet us and see if our services can benefit you. If, after our meeting, you believe there is no benefit to be derived from working with us, we simply leave and remain as friends.

If, however, you do find that you would like our help, we will discuss how we proceed from there.

I can't think of a better way to work. Can you?

If you think my approach is fair and honest, please consider Vermont Vinyl for your remodeling needs.


Ronald W. McTaggart
Owner of Vermont Vinyl

PS - Don't be another "nightmare remodeling" story. Plan your remodel with a professional so your home will be something you can really be proud of.

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